The behavioral backdoor
About Me
The Curious Case of the Overcrowded Auto Rickshaw
Turns Out I’m Not Lazy, Just Cognitively Efficient
What Your Uber Rating Says About You
When Retail Gets Human—And Mom Is Right (Again)
Why Indian Consumers Treat Celebrity Endorsements Like Gospel Truth
Hi, I’m Isha. I overthink everyday things and call it behavioral science.
Posts
The Curious Case of the Overcrowded Auto Rickshaw
Turns Out I’m Not Lazy, Just Cognitively Efficient
Why Indian Consumers Treat Celebrity Endorsements Like Gospel Truth
What Your Uber Rating Says About You
When Retail Gets Human – And Mom Is Right (Again)
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The behavioral backdoor 